Campaign name: Feeling at Home with Propane
Core brand idea: For a new homeowner, propane should not feel mysterious. Dileo makes the system understandable, safe, reliable, and personal.
Recurring campaign line: Warmth should be one less thing to wonder about.
Audience: New homeowners in Dileo's service area whose homes heat with propane. The campaign speaks especially to those with little or no prior propane experience.
Sequence: 12-month direct mail program with letters in Months 1 & 12. All other months are postcards.
Brand Identity: Calm, useful, local, reassuring, safety-conscious, reflective. No hard sell. No pressure. No "limited-time offer" language.
Landing page: www.heatingwithpropane.com - This is an exact match domain (EMD), which means it matches a common search query exactly. EMDs feel more trustworthy, are easy to remember, and ultimately drive more clicks. We will load the site with valuable, high quality content and deploy best SEO practices to increase the SEO mojo of the backlinks from this site to Dileo's main site. You can also use this is a resource for new customers in general.
Campaign Tracking: Mail delivery verification, QR codes, UTM parameters, call tracking , GA4.
Content calendar:
Welcome to a Propane-Heated Home
Envelope teaser: A note for your first year in a propane-heated home.
To view the actual letter, click here.
Letter copy:
Dear {{contactlastname}} family,
Welcome to your new home.
There are parts of a house you understand right away. The kitchen becomes familiar. The morning light finds its usual rooms. The driveway, the basement, the thermostat, the shower—all of it slowly becomes yours.
And then there are the systems behind the comfort.
If this is your first home heated with propane, you may be wondering how much you need to know. How often will the tank need to be filled? What does the gauge mean? Who do you call if something seems off?
Those are all normal questions.
At Dileo Gas, we work with homeowners every day who are settling into propane-heated homes, sometimes for the first time. We know the system can feel unfamiliar at first. But once someone takes a little time to explain it, propane becomes much easier to understand.
Dileo Gas has been family-owned and operated since 1993. We serve homes and businesses in and around {{city}}, and our company was built around a simple promise: never leave families in the cold.
That promise means showing up reliably and taking safety seriously. It means being available in an emergency—always. And it means helping homeowners understand their options before anything becomes urgent.
To that end, over the next year, we'll be sending along a few short notes to help you get more comfortable with your propane system. Nothing overly technical or complicated. Just useful things homeowners often wish they'd known sooner.
For now, the main thing is this:
You don't need to know everything today. You only need to know that you have people you can call when you have a question.
Warmth should be one less thing to wonder about.
Congratulations on your new place and welcome to {{city}}!
Warmly, The Dileos
Soft CTA: If you have questions about your propane tank, delivery options, appliances, or safety basics, give us a call. We are happy to talk it through.
Learn all about heating with propane at: www.heatingwithpropane.com
Reading the Tank Gauge
Front headline:
Your propane tank is worth getting to know.
Front subhead:
Start with the gauge.
Front support copy:
A simple habit now can prevent a bigger worry later.
When you move into a propane-heated home, one of the simplest things you can learn is where the tank gauge is.
It usually reads as a percentage, not gallons. That surprises a lot of new homeowners at first.
If you are on automatic delivery, Dileo helps monitor your usage and schedule deliveries for you. If you are on on-demand delivery, you will want to check the gauge yourself and call before the tank reaches 20%.
That little habit can save you from a much bigger headache later.
You do not need to check it every day. But knowing where it is, how to read it, and when to call is one of the first steps in feeling more at home with propane.
Soft CTA: Not sure what kind of delivery setup you have? Call Dileo Gas. We will help you figure it out.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Supplied vs. Purchased Tank
Front headline:
Switching starts with knowing your tank.
Front subhead:
Do you own it, or is it supplied?
Front support bullets:
✓ Supplied tanks can simplify setup
✓ Purchased tanks can offer more control
✓ Dileo sells and supplies tanks
✓ We will help you understand your options
When you buy a home with propane, the tank may feel like part of the property.
But it is worth asking one simple question:
Do I own the tank, or is it supplied by a propane company?
With a supplied tank, the propane company typically provides the tank and may help with permitting and installation. This can make setup easier and reduce the upfront cost. The tradeoff is that you may have less freedom to choose another propane supplier.
With a purchased tank, the tank belongs to you. That can give you more control and more flexibility when choosing a propane supplier. The tradeoff is a larger upfront investment and more responsibility for installation, permits, maintenance, and refills.
There is no single right answer for every homeowner.
A home that uses propane for heat, hot water, cooking, and a generator may think about tank ownership differently than a home using propane only for a stove or fireplace. A homeowner planning to stay for many years may weigh the decision differently than someone still getting to know the house.
Soft CTA: Not sure what you have? Call Dileo Gas. We can help you understand your tank, your options, and what switching would actually involve.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Automatic vs. On-Demand Delivery
Front headline:
Some homeowners like to watch the gauge. Others would rather not think about it.
Front subhead:
Both choices can make sense.
Once you understand your tank, the next question is how you want deliveries to work.
There are two common ways to handle propane delivery.
With automatic delivery, Dileo helps estimate your usage and schedule deliveries so your tank stays supplied with less effort from you.
With on-demand delivery, you keep an eye on your tank level and call when you need propane.
One is not "better" for every homeowner. It depends on the home.
A house that uses propane for primary heat may have a very different rhythm than a home that uses it only for a fireplace, stove, generator, pool heater, or another appliance.
The first stretch in a new home is often when you learn what kind of rhythm your household has.
Soft CTA: If you are still learning how your home uses propane, give us a call. We can help you decide whether automatic or on-demand delivery makes the most sense.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Propane Safety Basics
Front headline:
Know what propane smells like before you ever need to.
Front subhead:
Safety starts with simple things everyone in the home should know.
Propane is a safe and reliable fuel when it is handled properly. Still, every homeowner should know the basics.
Propane has an odor added to it so people can detect a possible leak. Many describe the smell as similar to rotten eggs.
If you ever smell gas, leave the area right away. Do not turn lights on or off. Do not use appliances. Do not use a phone near the suspected leak. Once you are safely away, call 911, the fire department, or your propane provider.
This is not meant to make propane feel scary.
It is meant to make it feel familiar.
Every home energy system deserves respect. The more you know, the calmer you can be if something ever seems off.
Soft CTA: If you would like help understanding propane safety basics, call Dileo Gas. Questions are always welcome.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Cold-Weather Confidence
Front headline:
Cold weather asks more of a house.
Front subhead:
A little awareness can make your propane system easier to live with.
When the temperature drops for a long stretch, you learn a lot about a home.
You notice which rooms warm up quickly. You notice where the house feels drafty. You see how often the heat runs. And if your home uses propane, you may notice the tank level moving faster than it does during milder weather.
That is normal.
Cold weather simply asks more of the system.
It is also worth keeping an eye on vents, chimneys, flue pipes, and access to your tank. Snow, ice, leaves, and debris can block areas that need to stay clear.
A propane-heated home is not hard to live with. It just rewards a little attention.
Soft CTA: If cold weather raises questions about your propane use, call Dileo. We are happy to help you understand what is normal and what deserves attention.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
A Simple System Check-In
Front headline:
Some propane questions are easier to answer early.
Front subhead:
A quick look around the property can prevent problems later.
Every so often, it is worth taking a slow look around your propane system.
Is the tank easy to access? Are shrubs, fencing, storage, or landscaping getting too close? Are vents clear? Do you know where underground lines may be? Are you planning any digging, planting, driveway, patio, or exterior work?
Small things are easier to deal with before they interfere with delivery, service, safety, or future projects.
Tank placement and underground propane lines are not guesswork. They involve safety, access, code requirements, and the way the property actually works.
Soft CTA: Planning yard work, construction, or landscaping near propane equipment? Call Dileo first. A quick conversation can prevent problems later.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Propane Beyond Heat
Front headline:
Your propane tank may be doing more than you think.
Front subhead:
Heat may only be part of the story.
Many new homeowners think of propane only as the fuel that heats the house.
But propane often does more than that.
Depending on the home, it may also support hot water, cooking, a clothes dryer, fireplace, generator, grill, pool heater, firepit, garage heater, or outdoor living space.
That matters because every propane appliance affects how the home uses fuel.
A house using propane only for heat has one kind of pattern. A house using propane for heat, hot water, cooking, and a generator has another.
The more you know about what is connected, the easier it is to understand your tank level and your delivery needs.
Soft CTA: Not sure what in your home runs on propane? Call Dileo Gas. We can help you make sense of the system.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Small Cylinders and Outdoor Propane
Front headline:
Small propane tanks deserve the same respect as large ones.
Front subhead:
Good propane habits apply at every size.
Your home's main propane tank may not be the only propane container on the property.
Grills, outdoor cooking setups, firepits, patio heaters, pool heaters, generators, and smaller cylinders can all be part of how a household uses propane.
Small propane cylinders are convenient, but they are still pressurized fuel containers. They should be transported, stored, and handled properly.
For many homeowners, the smaller tanks feel casual because they are familiar. But good propane habits apply at every size.
Soft CTA: If you have questions about small tank refills, outdoor propane use, or how different propane uses affect your home, call Dileo Gas.
(508) 645-8930 dileogas.com
Tank Placement and Property Planning
Front headline:
Where the tank sits matters.
Front subhead:
So do access, underground lines, and the plans you have for the property.
Most people do not think much about propane tank placement when they first move in.
Over time, that can change.
You may start planning landscaping, a patio, a driveway change, a generator, a pool heater, a garage heater, an outdoor kitchen, or a cleaner way to position the tank on the property.
Those are good conversations to have before work begins.
A propane tank is not just a visual detail. It needs safe access for deliveries and service. Underground lines need to be located before digging. Vents and equipment need to stay clear. Some projects may involve permits, code requirements, excavation, grading, drainage, or gas piping.
Dileo sells and supplies tanks, provides excavation services, and can help homeowners think through the practical side of propane planning.
Soft CTA: Thinking about exterior work, a new propane appliance, tank placement, or underground propane lines? Call Dileo Gas before the project gets too far along.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Storm Readiness
Front headline:
Storm readiness is more than having fuel.
Front subhead:
Access, vents, emergency steps, and clear information all matter.
Severe weather has a way of testing small home details.
It is worth knowing a few things before the forecast turns difficult.
Is the tank level where it should be? Is the path to the tank clear? Are vents, chimneys, and flue pipes free of leaves, snow, ice, and debris? Do you know what to do if you smell gas? Do you have Dileo's emergency number saved?
Storm readiness is not only about fuel.
It is about access, safety, clear information, and knowing who to call.
If you have underground propane lines, remember that any digging project should begin with a call to 811. It is one of the simplest ways to avoid a dangerous and expensive mistake.
Soft CTA: If you would like to feel more prepared for severe weather, call Dileo Gas. We are glad to help you think through the system.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
Feeling Settled With Propane
Envelope teaser: Your propane-heated home may feel more familiar now.
Letter copy:
Dear Homeowner,
After enough time in a new home, things begin to feel different.
The house is no longer just the place you moved into. It becomes part of your routine.
If your home heats with propane, you hopefully know more now than you did when you first arrived. That knowledge should make you a more confident homeowner.
As you keep getting to know your home, this may be a good time to look at your propane setup with fresh eyes.
Is your delivery plan still the right fit? Do you know whether your tank is supplied or purchased? Has your usage changed? Are you thinking about adding a generator, fireplace, pool heater, range, or outdoor feature? Is your tank placement still working well? Do you feel prepared for storms, cold snaps, and service needs?
You do not have to answer those questions alone.
Whenever it would be helpful, we would be glad to talk with you.
Congratulations on your one year anniversary at home.
Warmly, The Dileo Gas Team
Soft CTA: If you would like to review your propane setup for the road ahead, call Dileo Gas. We are happy to help you think it through.
(508) 645-8930 dileogas.com
Learn all about heating with propane at: www.heatingwithpropane.com
A Year of Feeling at Home with Propane